Italian edition of WeAr: Couture meets Leisureware. Symbiosis of art and fashion. Visual information instead of long-winded texts. Facts instead of personal opinions. The reader is presented with the most interesting collections, stores and market news worldwide. Editorial content fashion, shoes and accessories for the the high-end segment. Editoral mainstay: Shops and trend reports from the world's major cities and from trade fairs, supplemented with news, research, contacts, interviews, business talk, tips, focused on the very best.